“Different is Beautiful“- Every person is unique. So, we tend to enhance the unique style of an individual.

“ELZ” stands for Ethnic-Libaaz. We tend to make wearing traditional Indian attire, trendy and fashionable at an affordable price. We are people backed by a dream and led by a vision.

The dresses are created, styled, and designed by Preeti Singh.

The field of advertisement and marketing is looked after by Chirag.

Preeti Singh started this venture to follow her passion of designing and fashion. After being in the field of architecture for 25 years, she started following her passion for design in the fashion field.

Being a fashion enthusiast, she came up with the idea to make the Indian attire trendy and started the Ethic-Libaaz “ELZ” as a fashion brand.

Chirag has experience in the corporate world and has worked for the MNCs. The technical end involving website development, digital marketing, advertisement, and graphic designing are under his supervision.

The support and love that we received from our customers were overwhelming. So, the store was inaugurated for better customer interactions and having a platform to display the latest designs.

As we are receiving the reaction and appreciation from people, we want to increase our reach. Therefore, we are trying to expand in the world of online retail. With little experience in the field, we faced many setbacks, but the belief and love of our wellwishers kept us going. The hardwork, passion, and never-ending team support inspired us to work, and we never looked back.

The very reason “ELZ” exists today is because of the encouragement received, which inspired us to rise to the challenges we face.

We are always ready to ensure that we’ll provide the best and beautiful designs for every occasion, which will leave every customer happy and satisfied.

Be unique, be yourself because “Different is Beautiful“.